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Side view.
1969 American Motors Company (AMC) Ambassador SST Sedan
Side view.

1969 American Motors Company (AMC) Ambassador SST Sedan

Date1969
Object numberR.2000.017.0001
CollectionReynolds-Alberta Museum Collection
Reynolds Terms
Description

Engine: V8, liquid-cooled
Displacement: 5.6 L (343 ci)
Bore and Stroke: 104 x 83 mm (4.1 x 3.3 in)
Power: 208.8 kW (280 hp)
Transmission: 3-forward, 1-reverse, automatic
Weight: 1591 kg (3,508 lb)
Capacity: 5 passengers
Original Cost: C $5114 (estimate)

The American Motors Company (AMC) was founded in 1954 after the merger of Husdon and Nash automobiles. In 1958, Nash and Hudson are rebranded as Rambler. The Ambassador, produced from 1957-1974, was originally from the Rambler line and went through several design changes. The 1969 Ambassador saw major restyling and was geared towards luxury at a reasonable price with high-end finishes and options that most cars in this level didn't offer.

This AMC Ambassador SST sedan was a well-optioned vehicle for 1969, with a high-performance 343 V8 engine, air-conditioning, adjust-o-tilt steering wheel, radio with rear speakers and luxury velour interior.

More Information

In 1969 the AMC Ambassador received a 4 inch longer wheelbase and a major face lift. A new front end treatment featured horizontal, quad headlamps and a new oblong-shaped grille. The SST model was the top trim level and was also the most popular with almost 19000 being sold.

Chronology:

1954 - American Motors Corporation (AMC) is formed after the merger between Hudson and Nash and cars still released unders these brands until 1958.
1958 - Nash and Hudson rebranded as Rambler.
1968 - The Javelin is introduced, the first vehicle not sold as a Rambler.
1968-1970 - A shorter version of the Javelin, the AMX, was available.
1969 - The Ambassador, inherited from the Rambler range, is introduced.
1970 - AMC introduced the Gremlin - the first of the US sub-compact cars.
1974 - Javelin dropped because sales were decreasing and it couldn't comply to the US Federal bumper standards without a costly redesign.
1974 - Ambassador dropped.
1975 - Introduced the Pacer, a roomier compact marketed as "the first wide small car."
1978 - Renault starts buying into AMC and by 1982 owns 46.9% of AMC.
1980 - AMC launches a line of 4-wheel drive vehicles under the Eagle brand. They were the first American cars that were not jeeps to have 4-wheel drive.
1982 - AMC dealers started selling Renaults at their dealerships.
1987 - AMC and Renault suffer financial difficulties and is bought by Chrysler, mostly for their lucrative Jeep line.
1988 - Chrysler discontinues all non-Jeep AMC vehicles except the Canadian-built Eagle Premiere that was marketed in Canada only.
2000 - Donated to the Reynolds-Alberta Museum.